Kidz Global expertise

Our market research expertise is applied across an array of industry segments dealing with child-orientated consumer markets including Licensing, Toys & Games, Video Games, Entertainment, Education and more…

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A global network of industry experts

At Kidz Global, we work with both multi-national and national companies to provide knowledge about the children, teens and families markets to make the best business decisions. We deliver world-class research and consulting services and our team is constantly seeking for the highest quality for your best interest in business.

Kidz Global's team consists of internationally experienced senior executives, with on average 25 years of Market Research and Consulting experience.

Through various techniques, we conduct brand and image research, retail positioning, pricing research, advertising/promotional research, attitudinal and behavioral tracking, customer satisfaction, market feasibility studies and volume forecasting.

Each team member possesses specialized industry knowledge and brings a global network of renowned industry experts. The unique combination of the team adds value by introducing diverse approaches and perspectives in order to make sound marketing decisions and to actively support its portfolio companies through their development phases.

In addition, Kidz Global partners with qualitative market research expert Junior City (France), events and communication specialist Full Moon (Germany).

  • Full Moon Kids is a leading communication agency specialised in kids, youth and family marketing as well as in the education sector in Germany, Switzerland and Austria. With their branch specific know-how and pedagocical approach, Full Moon Kids helps you create a unique brand experience and campaigns with an impact for this young and dynamic target group.

How we add value to your business

 

Through Selection

We'll select the brands which appeal the most to your demographic targets.

 

Through Creation

We'll create more effective advertising and marketing initiatives based on a better understanding of the relationship between awareness, popularity and merchandise appeal.

 

Through Positioning

We'll position your brands to benefit from evolving consumer habits.

 
 

Through Targeting

We'll target your product distribution by determining which brands attract what products within your demographic targets.

 

Through Exploration

We'll explore channel opportunities by gauging consumer retail visitation patterns.

 

Through Revenue Creation

Ultimately we'll increase your revenue.

We conduct brand and image research, retail positioning, pricing research, advertising/promotional research, attitudinal and behavioral tracking, customer satisfaction, market feasibility studies and volume forecasting.

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