Brands & Characters

We track over 900+ Entertainment Brands and Characters, per country every quarter!

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What kids want

Kidz Global developed a unique suite of products, the BrandTrends Suite, to provide licensors, agents and licensees with a full check on the relative awareness, popularity and merchandise appeal of all the leading Entertainment Brands & Characters among infants, preschoolers, children and tweens.

Use our unique composite index of brand popularity, based on all awareness and attitudinal measures, the Brand Popularity Index (BPI). A Brand Matrix examines the correlation between brand popularity, measured in terms of the Brand Popularity Index (BPI), with potential interest in buying branded products.


The BrandTrends Suite includes


BrandTrends Entertainment

Use this suite to benchmark Entertainment brands and characters against competitors for specific age groups and genders.


BrandTrends Shows & Series

Use this suite to benchmark TV Shows, TV Series and Movies against competitors for specific age groups and genders.



BrandTrends Demographics

Get detailed profiles of your consumers.


BrandTrends Digital

Identify opportunities to extend your brands and characters in the digital world.

Everything you always wanted to know

We’ll tell you everything you need to know about improving your brand and character's performance in the market.

How BrandTrends Suite adds value to your business

  • Identify the scope and level of unaided awareness of Entertainment brands (UNPROMPTED).
  • Measure the aided awareness of a selection of 750+ tested brands & characters in Entertainment.
  • Assess Kids and Mums attitudes towards those brands/characters, as well as Kids and Mums selection of any three Entertainment brands as their favorites (UNPROMPTED).
  • Evaluate the merchandise appeal for those brands, to evaluate the extent to which brand popularity translates into interest in merchandise.
  • Visualize the users and non-users of your brands & characters.
  • Identify opportunities to extend your brands & characters in the digital world.
  • Last but not least, determine the retail visitation of the Mums for their kids and target your merchandising actions.

Get access through:

  • A single report: Access the picture of the brand(s)/character(s) popularity and merchandise appeal.
  • An agile database: Run up to 14 pre-formatted reports in a matter of seconds.
  • An annual subscription: Track changes in brand popularity and the intent to purchase when a competitive brand enters in the market. Evaluate also the impact of your marketing actions by comparing periods.

In addition, use our results to re-contact respondents for your specific additional information needs.

BrandTrends Suite is currently available in the 42 following countries:

Australia      New Zealand   Japan   China   India   Malaysia    Indonesia    Philippines    Thailand    South Korea   Taiwan   Vietnam    Hong Kong    Singapore

UK   France   Germany   Italy   Spain   Poland    Russia     Ukraine    Denmark    Sweden   Belgium   Netherlands    Hungary    Czech    Romania    Greece

Mexico    Brazil    Argentina     Colombia    Chile    Venezuela   USA    Canada

Saudi Arabia    United Arab Emirates  

South Africa



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