Kids & Pocket Money

What sort of pocket money do kids receive, and what do they use it for?

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Kids & Pocket Money identifies how much pocket money kids and teenagers receive from their parents and pinpoints the ways these children spend and save their money.

How Kids & Pocket Money adds value to your business

  • Create more effective advertising and marketing initiatives on your products based on a better understanding of how your demographic targets purchase their products.
  • Target your product distribution by determining which product category appeals to kids when spending their pocket money.
  • Ultimately increase revenue.

It allows you to improve your advertising efficiency as well as your marketing programs with young kids, with a clear vision of the factors of success.

Kids & Pocket Money is currently available in the following countries:
Australia   Japan   UK   France   Germany   Italy   Spain

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