Market Research Services

We specialize in market research and consulting services on child-orientated consumer markets around the world.

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Powerful insights to help grow your brand

In this changing world, priorities always move, creating a constant challenge for the marketing teams to adjust; and so putting even more time pressure on delivering the programmes. We apply consumer insights along with our deep knowledge of the industry to help our clients design better marketing strategies and tactics, as well as more effective marketing communications.

The global data gathered and analyzed cover a broad range of varied and fascinating topics. Current services include:

 

Brands & Characters

Tracking what impact Entertainment Brands and Characters have on kids, and how this is transformed into sales

 

The Kid Consumer

Understand how kids live for more targeted marketing and commercial actions

 

Kids & Digital

Examine kids' ownership, access and usage of digital devices, services and content

 
 

Kids & Pocket Money

How much pocket money kids receive, and what they use it for

 

Kids & Christmas Presents

Understand how children make their choice of Christmas presents, what they receive and what they don't

 

Collections

Inspiring diversity through collecting

 
 

Daily Routine

Understanding activities and touch points of kids' lives

 

Custom Solutions

Custom research to build on your unique information needs

 

Consulting

Align consumer demand with company performance

 

Insights and knowledge

Kidz Global's experts will help you design more effective marketing strategies using our unique insights as well as industry knowledge.

Tailoring market research to your needs

Is it vital for your business to know about your product performances, and how to dramatically improve your ranges in stores? Do you struggle to understand how your new product line could do better? Or what is the impact of your last advertising campaign, both on TV and on the Internet?

These are some of the numerous areas we work on. So you can also decide to use our services in a customized approach to maximize your reach to your objectives. We only know one way to do so: listen to you and come back with our recommendations! Give it a try and judge by yourself!

At every stage of the project – from the initial discussions and set-up right through to the provision of actionable results – we will provide you with high-level market research, marketing and brand consulting by our team of professionals.

Ready to get started? GET a quote